HLB Survey of Business Leaders 2024: Embracing AI for competitive advantage

Introduced in 2020, the HLB Survey of Business Leaders is an annual research initiative, offering an in-depth analyses of today's most pressing business issues. By engaging in dialogues with senior executives from mid-market sized companies worldwide, we garner invaluable perspectives on emerging market trends and strategies.

Since the start of the decade, business leaders have been adapting to operate in oscillating market conditions, shifting from favourable to perturbed in a matter of weeks. Geopolitical risk, resource costs, inflation, rising interest rates, and cyber security have proven to be interdependent and reciprocally damaging. However, they have also shaped a new generation of resilient, agile, and innovative leaders.

Technology has been a core theme of the ongoing transformations, bringing a new degree of efficiency, cost-savings, and modernisation to business models, products, and services.

"68% of leaders believe that emerging technologies (including AI) are key to driving innovation, creativity and productivity in the business in this decade"

Artificial intelligence appears to be the next tenet to define the new era of economic competitiveness: 65% ranked AI as the most important technology for their business over the next 5 years. However, the adoption levels are largely uneven. Just over one third of leaders (37%) are still learning about the potential, impact, and implications of AI adoption, while 18% are optimising different aspects of their strategy and 7% leading across all areas.

Read more here.

Download the full report here.


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